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Unit 2 Wax Perfections Developing a Marketing Campaign Exam Example
Unit 2 Wax Perfections Developing a Marketing Campaign Exam Example
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Distinction* Graded
Instant Download
Revisions Available
This document includes a 19 page Distinction graded example exam of Unit 2 Developing a Marketing Campaign, Activity 1 and Activity 2 for the Wax Perfections (Vinyl records company) case study, and includes another document of 6 market research slides.
This can be used as a guide on how to structure the Unit 2 exam to meet all Assessment Objectives and the level of detail and content needed in order to achieve a Distinction. Use this example to boost your grades in the upcoming 2024 Unit 2 Exam!
Topics covered
Topics covered
All content and headings in Activity 1 and Activity 2.
AO1 Demonstrate knowledge and understanding of marketing principles, concepts, processes,
key terms, data sources and definitions
AO2 Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing campaigns
AO3 Evaluate evidence to make informed judgements about how a marketing campaign should be planned, developed and adapted in light of changing circumstances
AO4 Be able to develop a marketing campaign with appropriate justification, synthesising ideas and evidence from several sources to support arguments
