Unit 2 Developing a Marketing Campaign Exam Structure 2024

This 8 page document on the 2024 exam structure of Unit 2 Developing a Marketing Campaign includes:

• General breakdown of the exam & tips
• Detailed exam structure breakdown which details what needs to be included under every heading/subheading
• Headings and timings sheet
• Assessment outcomes
• Useful examples of budgets and timescales
• Survey example
  

Know how to exactly structure the exam with this detailed guide and explained examples of how to apply the structure, which will help you achieve a Distinction in the unit. 

Students struggle with the Unit 2 exam because there is so much content to cover in order to reach the top grades, which is impossible to do without a well developed and clear structure.

This document will teach you a solid structure to ensure you are confident going into the exam.

*Survey example is included as a separate document*